Only 55% of small businesses have a website for their business. With such a high percentage, how do you make your business website stand out from the rest on search engine rankings? The answer is search engine optimization (SEO). Here is the scoop on how you can optimize SEO to benefit your profit margins.
What is SEO?
SEO, or search engine optimization, is the process of building your website content to improve your organic search engine rankings. SEO is made of certain factors that determine what ranking your website has on search engines, like Google or Bing. These factors can be found in the content of your website, such as keyword density, content quality, and crawlability. This pairs with off-site content like backlinks and local search listings. Overall, the higher the grade of on-site and off-site content converts to how well you do in the rankings.
How Does SEO Help You?
Now that you know what SEO is, you may be wondering how SEO can help you? There are many advantages that accompany a properly SEO optimized website. Here are just three benefits that can be gained by using it.
Create a Positive Image
Quality SEO helps your company establish trust and credibility with your customers. Think about how you view websites when you do a search. Do you trust the company paying to have their ad at the top of the page or the one that is there on its own validation? Chances are the latter has your trust, because in your mind the company with the highly ranked website is there because they earned it. People have clicked on that link because it suited their needs. The company has proved themselves worthy of attention.
Increase Engagement
Search engines reach lots of customers. Consider how many times you perform a Google search on a given day. You probably click on one of the first couple websites shown without the “Ad” label. Over 91% of website traffic comes from having a first page Google listing. To have this, you need high quality, relevant content on your website. Pair this with an attention grabbing meta title and description, and you have the makings of a first page listing.
Optimize Conversions
SEO is cheap as a long term investment. You do not have to consistently create new SEO, but you do have to keep your meta title and descriptions updated and relevant according to your new content. If this is done properly, your SEO can last for years to come. By doing this small task, you get a high conversion rate of 14.6%. Quality SEO has proven to increase sales by getting customers that are truly interested in your product or services. Remember, these customers found your product or services. They want what you have to offer.
Do You Need Help With SEO?
If you are ready to start using SEO to your advantage, but are scared of starting because of lack of understanding, have no fear. Lakewood Web Design is here to help. Our expert team knows how to increase your SEO results. We will work with you and your team to get exactly what you want. Contact Lakewood Web Design at info@webdesignlakewood.com or call us at (888)535-2762
